Curious product person. Building real things with AI agents.
Product person by day, builder by night — shipping side projects with AI coding agents like Claude Code and Codex, from AI-powered website editors to developer tools. This blog is where I share what I'm building and what I'm learning along the way.
I run global digital experience platforms for a living — and I build AI-powered products from scratch.
My day job is operating and evolving MarTech platforms across multiple brands and markets. That gives me a front-row seat to what enterprise content operations actually look like at scale — the tools, the pain points, the gap between what vendors promise and what teams actually need.
Outside of that, I build. I use AI tools, agents, and modern frameworks to ship real products end-to-end: from idea to working software. Not to explore AI as a concept, but to see what it can actually do — speed up development, automate workflows, improve content and UX, turn a weekend prototype into something people use.
Right now I'm building Avocado Studio, an open AI-native site editor. I'm also experimenting with data pipelines, developer tools, and whatever else catches my attention.
I think the next generation of product and platform leaders won't just manage — they'll build and ship directly. This blog is where I share what I'm learning along the way.